Category: Campaign Asia

Posted in Campaign Asia corona

Coronavirus has so far cost Disney $1.4 billion

Theme park closures, delayed movie releases, production delays, sports cancellations, a drop in ad sales—COVID-19 has severely impacted Disney’s business so far this year and…

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Posted in Campaign Asia corona

AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus

Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs. Source

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Posted in Campaign Asia corona

P&G promises not to ‘pull back’ on marketing as coronavirus boosts sales

FMCG giant saw increase in organic sales in first quarter. Source

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Posted in Campaign Asia corona

Majority of online coronavirus content is ‘brand safe’

As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to…

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Posted in Campaign Asia corona

Coronavirus misinformation slipping through Facebook’s ad review system

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook’s automated…

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Posted in Campaign Asia corona

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation. Source

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Posted in Campaign Asia corona

Consumers are putting brands on notice over coronavirus behaviour, study finds

Special edition of Edelman Trust Barometer found consumers want brands to act differently during crisis. Source

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Posted in Campaign Asia corona

IPG withdraws 2020 financial target amid coronavirus crisis

“Visibility into marketing and media spend is extremely challenging” says CEO Michael Roth. Source

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Posted in Campaign Asia corona

Coronavirus aftermath: What agencies in adland will emerge stronger?

SOUNDING BOARD: “In this case, the meek shall not inherit the earth.” Source

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Posted in Campaign Asia corona

Retail magnate ‘breaks every PR rule’ in car-crash coronavirus interview

The 80-year-old founder of Australian retailer Harvey Norman has ignited a fierce backlash over a “damaging” TV interview in which he said coronavirus was nothing…

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