Category: Campaign Asia

Posted in Campaign Asia corona

Publicis parts ways with employee following combative tweets on coronavirus

Holding company parted ways with Tom Goodwin after he tweeted about pandemic. Source

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Posted in Campaign Asia corona

M&C Saatchi delays financial results and seeks government coronavirus loan

Business is also reviewing strategy. Source

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Posted in Campaign Asia corona

Accenture Interactive ‘significantly impacted’ by coronavirus slump

Clients focused on ‘shoring up what they had’, owner of Droga5 said. Source

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Posted in Campaign Asia corona

WPP CEO: Coronavirus ‘not an existential challenge’

Mark Read on how non-advertising services like public relations have fared better during coronavirus pandemic, and how the holding company plans to make agile working…

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Posted in Campaign Asia corona

Coronavirus has so far cost Disney $1.4 billion

Theme park closures, delayed movie releases, production delays, sports cancellations, a drop in ad sales—COVID-19 has severely impacted Disney’s business so far this year and…

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Posted in Campaign Asia corona

AT&T, Amazon and J&J among brands impressing consumers the most amid coronavirus

Data scanned from 1,000 brands across Facebook, Twitter, Instagram, YouTube, forums and blogs. Source

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Posted in Campaign Asia corona

P&G promises not to ‘pull back’ on marketing as coronavirus boosts sales

FMCG giant saw increase in organic sales in first quarter. Source

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Posted in Campaign Asia corona

Majority of online coronavirus content is ‘brand safe’

As industry experts continue to call on advertisers to stop the blunt tool of keyword blacklisting against coronavirus news, what could marketers do instead to…

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Posted in Campaign Asia corona

Coronavirus misinformation slipping through Facebook’s ad review system

An ad encouraging users to drink bleach was among those approved to run in a new investigation that exposes the dangerous flaws in Facebook’s automated…

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Posted in Campaign Asia corona

Google and Twitter reverse coronavirus ad bans

Platforms had initially banned coronavirus-related paid messaging in order to stop spread of misinformation. Source

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